Do you find it difficult?

Why is it when we want to look better we obsess about what we can and can’t eat. What we should be doing, what we shouldn’t be doing. What the person we follow on instagram eats and how they look.

There are a band of people that live for their cheat day just so they can eat or drink whatever they want. And when they do, they go to town on a serious binge. In my opinion this is no way to live and isn’t healthy.

I was reading a blog post the other day about vegetarians and vegetarianism in general, and about how they are so good at sticking to their chosen diet. I am not about to tell you that you need to be vegetarian or vegan, I know plenty of them that don’t eat healthily either.

Up until about 3 months ago not a single piece of meat had passed my lips since 2005 (I had a notion to try fish, one small bite which took me about half an hour to work up to trying, pointless… still don’t want to eat it).

The question is why is it that vegetarians and vegans can stick to their diets so well without wanting to ‘cheat’?

It comes down to their VALUES and personal beliefs. Whether it’s about animal welfare / cruelty, environmental issues, health or whatever their reason is, they don’t sway.

The values are set.  It’s their belief and they stick to it. It’s not even up for discussion.

For many of them their diet is not based around trying to lose weight or look better naked. Anyone who has tried being veggie to lose weight will have discovered pretty quickly that it doesn’t work for them.

For someone who chooses to be veggie, there is not even any temptation, and most of us don’t even think about it, it’s just our way of life.

Why is it then, for so many other people who do want to lose weight and look better naked that they feel hard done by, giving up certain food that they know makes them feel like shit?

From a young age many of us have been rewarded with food – to keep quiet, to behave, to do homework / chores etc. If you are good you will get cake / crisps / sweets etc. That is the value we have then given to food, so when we take it away it feels like a punishment.

Now, I am thinking, if you understand your values, and know WHY you want to look and feel better you won’t feel like you are being hard-done to when you ditch the shit food & drink??

You won’t be relying on willpower to help you resist temptation… There will be no temptation just like for a vegetarian.

Take the time to think about what it is you actually want and what you will get from achieving this particular goal… Will you feel more confident? Happy? Sexy? In control? Or significant? Whatever it is that you really want from achieving the goal is going to help you feel better about the journey.

The food industry are only interested in 1 thing… Profit. They put food out there with chemicals that they know you will be addicted to so you buy more.

Then they produce the diet version for you to get addicted to while you are trying to lose weight from the other crap that makes you so happy but so unhappy at the same time.

Ever eaten a packet of sweets, got the sugar buzz, then the sicky feeling crash that makes you want more sugar to take the edge of the sugar comedown off?

Yeah, me too…

I know which feeling I prefer and it ain’t the sugar comedown.

Ever had that reaction to steak and salad? A plate of roast veggies? A bowl of porridge?

No, me neither…

They also run advertising campaigns that trigger emotions if you eat or drink their product – chocolate = relaxed, coke = fun, haribo = like a kid etc.

Understand and live by your values and reasons why and use them in all areas of your life. All of a sudden life gets a whole lot easier. When you have a dilemma, think about what fits better with your values. Bingo, decision made.

Just something for you to have a think about if you are struggling with the thought of cutting things out.

It doesn’t need to be about willpower (which, like a muscle needs to be worked on)… To help you strengthen your willpower muscle make it about your personal values and see how much more successful you are.

Jen x

 

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